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Co-founder Katie Liesmann credits her mom for introducing her to so many delicious foods, but when she lost her in 2013, it raised questions about the confusing accumulation of healthy eating advice. With so many conflicting opinions on whether or not certain foods were safe to eat, Katie confronted the issue head-on by creating snacks that fulfilled two simple requirements: They had to bring joy, and they had to be made from simple ingredients that were easy to understand.